Benoît Perret

FR

Benoît Perret

Sports Marketing Expert

Strategy · Activation · Operations

Designing experiences that drive business growth

Discuss a Project

About

Portrait of Benoit Perret, sports marketing and business expert: strategy, activation and operations

As an independent consultant, I support sports industry stakeholders in their business development: growth strategy, marketing activation, commercial offer structuring, and premium events organisation.

With over 10 years of experience, I design your projects as true growth drivers: from strategic thinking to operational excellence, every initiative is built to generate impact and profitability.

Driven by the values of sport and passionate about motorsports and swimming, I bring total commitment to every collaboration to deliver results that meet your expectations.

What defines me: an innovative approach, strong operational rigor, and a high standard of performance.

Based in Angers (France), I work on your projects both nationally and internationally.

Let’s discuss your ambitions and transform them into value-creating experiences.

My expertise

01.

Strategy & Concept

Define your vision and objectives
  • Strategic audit and opportunities
  • Market positioning and differentiation
  • Value proposition definition
  • Business model and revenue streams
  • Budget forecasting and profitability
03.

LEADING & EXECUTION

Guarantee operational success
  • Planning and reverse scheduling
  • Team and supplier coordination
  • Operational supervision
  • Budget management and optimisation
  • Performance measurement and ROI
02.

Creation & activation

Design and deploy your growth drivers
Events
  • Pro Series
  • Brand events
  • Hospitality & VIP experiences
Visibility
  • Partnership activation
  • Digital platforms
  • E-commerce platforms
Athletes
  • Official website
  • Camps & Masterclasses
  • Online sales & booking

Who I Work With

Organize and promote your federation events
  • Turnkey organisation of national and international championships
  • Complete operational management (logistics, coordination, suppliers)
  • Stakeholder relations (federations, clubs, partners)
  • Main point of contact for teams and participants
  • Financial oversight and entry fee management
From operational coordination to complete management of your event venue
  • Operational management of event venue
  • Multi-stakeholder coordination (event teams, suppliers, temporary staff)
  • Technical and logistical event management
  • On-site supervision with organisers & promoters
Enhance your brand through sports
  • Talent scouting and management of your athlete ambassador portfolio
  • Design and organisation of brand events
  • Field activation and product launches
  • Sports partnership activation
  • Roadshows and promotional tours
From talent identification to operational management.
  • Talent scouting and team structuring
  • Athlete performance monitoring and support
  • Event organisation (season launches, team building)
  • Complete logistics management (transport, accommodation, catering)
  • Partnership activation and hospitality
Build your brand and develop your off-competition revenue
  • Official website creation
  • Structuring commercial offers (training camps, masterclasses, premium content)
  • Online sales and booking platforms
  • Merchandising and official stores
  • Support for sports entrepreneurship projects

Collaborations

Let’s talk about your project